Name
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First Name
Last Name
Email
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Company Name
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Who is your target audience?
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How do you want your audience to feel when hearing your brand story?
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Who are the storytellers for your business (ie: founders, key employees, customers)?
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What is your origin story?
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What are the core truths about your brand story? (purpose, values, beliefs)?
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What is your companies "Why?"
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What challenges do your customers face that you help them overcome?
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How do you help overcome these challenges?
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What products or services does your business offer?
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What is unique about your products or services?
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What are the trends and changes that affect your industry?
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Who do you compete with?
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How do you differentiate from your competition?
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List several key clients/ partnerships that can be referenced in your video.
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If possible, you will want to begin collecting logos for these organizations.
Customer testimonials are powerful in telling your story. What is you best customer story?
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What is your current position in the market? (Key achievements, growth, impact, geographical reach)?
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How does your company serve the community or give back?
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What is your call to action (ie: schedule a call, visit our website)?
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Anything else you want to include in your story?
